Aldo has made some notable investments and strategic moves in recent years. One significant development was the acquisition of Aldo UK by the Bushell Investment Group (BIG) in 2020. This acquisition helped save 55 jobs and protected investments worth over £30 million12. The move was part of a broader strategy to stabilize and grow the brand in the UK market, especially after the challenges posed by the COVID-19 pandemic12.
Additionally, Aldo has focused on expanding its e-commerce platform and reopening physical stores, which has led to a positive commercial performance3. This strategy has included reopening 12 stores across the UK, including a flagship store on Oxford Street3.
These investments and strategic decisions highlight Aldo’s commitment to maintaining and growing its presence in the competitive retail market.
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